Bright living room with a gray sofa, book-filled built-in shelves, wooden furniture, and abundant plants.

How to Sell or Rent NYC Apartments Virtually

Real Estate Claudia Saez-Fromm May 9, 2020

Working with a variety of clients from Penthouse sellers, to developers to your selling your first home in the Village in NYC real estate for 20+ years I have gained tremendous insight and passion for interior design and staging. Having a background in Fashion, Marketing, Finance and Hospitality has given me an eye for choosing how to service customers, showcase their homes to sell within the client’s budget; a win/win for all. Not only do our sellers have the most traffic apartment on the internet but they achieve the highest selling price in any market.

We currently have a Co-op Penthouse in Turtlebay for sale and a Chic Loft in Flatiron on the market. Our vision for both homes are different. virtually customized a selection of furnishings that have a natural look to these homes in order to succeed in selling/renting when conducting virtual tours with buyers and selling/renting authentically.

Turtle Bay Penthouse home with private rooftop terrace

We combined our seller’s art and bookshelves with fireplace with new modern relaxed furnishings that were accentuated the expansive living space and accentuated the southern light with beaming from the windows.

351 E 50th, PH

Great Space, Library, Fireplace, Seating area.

Living room with a built-in bookcase, fireplace, window bench, and large abstract painting.

Living room with a built-in bookcase, fireplace, window bench, and large abstract painting.

Living room with a white sectional, built-in fireplace, and large windows overlooking neighboring buildings.

The Outdoor Terrace is expansive and a rarity in NYC.

We provided the landscaping and greenery with sunbeds and dining al fresco furnishings. A terrace this size has to inspire gatherings, basking under the sun and entertaining 9 months of the year.

Rooftop terrace with gray decking, wooden lattice screens, planted raised beds, and a closed green umbrella.

Rooftop terrace with cushioned seating, wood decking, large umbrellas, and leafy privacy screens.

15 West 20th, 3B

Chic Flatiron Loft Rental

Great Space with South facing windows and stunning castiron lofts architecture views.

We gave this room and organic feel to warm up the living and dining area with a mix of modern and eclectic furnishings

Empty apartment living area with wide-plank wood floors, a brass chandelier, and tall windows overlooking nearby buildings.

Furnished apartment living and dining area with a white sectional and tall windows overlooking neighboring buildings.

It was important to showcase the expansive living and dining area that provided great entertainment space that is warm and inviting.

Empty apartment with light wood floors, a central column, and a kitchen with a dark island.

Open-plan apartment living and dining area with a gray sectional, glass-top table, and white kitchen.

For a complimentary Marketing and Pricing strategy on how to sell your home virtually and bring it to life with the SAEZ/FROMM Team contact us here.