Manhattan skyline at golden hour, with the Empire State Building rising above surrounding high-rises.

It Takes a Village: the Power Team We’ve Built to Successfully Sell

Real Estate Claudia Saez-Fromm March 1, 2022

Two real estate agents in a living room, one talking on the phone as the other places a book on the table.

The secret behind successfully selling multiple apartments at once is having a well-oiled machine backing both Mark and me. We’ve been in this industry cumulatively for over 40 years and we’ve perfected our secret sauce. Being that it’s the month of November, we want to pay gratitude and homage to the rock stars that help us make things happen.

Stagers

Vision: some people have it, some people don’t. That’s where IMG comes in. Staging is the key component to getting our listings sold. When I think of stagers, I have Alexis Alvarez of IMG on speed dial.

Buyers want to walk into a home and envision themselves there. Sometimes when the furniture and styling isn’t right, or worse when it’s completely vacant, prospective buyers can’t see its full potential. IMG has transformed many of our listings which led to contracts being signed within a week! Yes, you read that right.

Take a peek of how our 43 Wooster exclusive listing transformed!

Loft living and dining area with exposed brick walls, tall windows, and a stone fireplace.

Living room with an exposed brick wall, white sectional, tall curtained windows, and black marble fireplace.

Modern loft living room with a wood-paneled kitchen, mezzanine, and contemporary lounge seating.

Open-plan kitchen and dining room with warm wood cabinetry, a glass-railed mezzanine, and white dining chairs.

Contemporary bedroom with a large bed, dark wood floors, and glass doors to an outdoor area.

Modern bedroom with a white bed, tall upholstered headboard, exposed brick, and large windows.

Rooftop terrace with covered seating, a wood deck, and city skyline views.

Furnished rooftop terrace with white sofas, dining area, and city skyline views.

Photography & Videography

For our client’s we don’t spare…

What comes after staging? Photography and even videography. Throughout the years, we have found the perfect team to put to paper (and film) our vision.

Pictures are the key to get any buyer into a home. In a world where everything is now visual, buyers are more critical than ever. Being able to partner with people who share our same design aesthetic is truly a gift.

Here is a look inside what happens behind the scenes:

A woman and a camera operator pose on a cobblestone street with filming equipment.

Modern loft living room with exposed brick walls, tall curtained windows, and a camera crew filming.

Behind The Scenes

A woman in black sits on a white chaise beneath large framed artwork.

The Final Look

Virtual Stagers

Sometimes staging is not an option. In instances like that, we have our go-to virtual stagers that elevate our exclusive listings.

Our Chelsea Townhouse located at 247 W. 24th Street needed vision. The opportunities were endless, as it was a blank canvas. Our virtual stager brought to life the potential this home had with his beautiful renderings. As a result, we were able to sell in just 51 days!

Don’t believe us? Take a look below!

Red-brick townhouse with a raised entrance, front steps, and black iron fence.

Classroom with a blue oval rug, children's artwork, shelves of supplies, and an ornate fireplace.

Outdoor playground with a wooden play structure and a mural reading “PLAY. LAUGH. GROW!”

Classroom with a colorful reading rug, bookshelves, and yellow bulletin boards.

Playroom with a raised loft bed, toy kitchen, and colorful toys beside large windows.

Current look of the townhouse

Brick townhouse facade with a central entrance, raised stoop, and metal railings.

Modern living room with a cream sectional, mirrored wall panels, and sculptural black ceiling fan.

Modern kitchen with a dramatic burgundy-veined marble island and glass doors opening to a leafy patio.

Modern home’s landscaped courtyard with outdoor dining, stone patio, lawn, and glass-walled extension.

Virtually staged bedroom with a gray bed, fireplace, two windows, and sculptural chandelier.

The vision of what it can be

The Saez/Fromm Team

How can I do a round up without mentioning our team. Mark and I are so thankful for the hard-working and dedicated group we have behind us. We’ve created a family and every person brings their own strength to make magic happen.

Three adults pose together in an office with city buildings visible through the windows.

The brains behind the operation. The Saez/Fromm Team could not function without Shane. He wears multiple hats behind the scenes and ensures our business is always running smoothly.

Marilyn, my marketing girl! When staging is not an option for my sellers, I always come in and spruce up space with what I have. Pictured here is Marilyn and I after we successfully moved things around and stylized our exclusive listing at 66 Leonard. After being on the market for less than a month, we were able to sell this unit for the highest traded price per square foot in the building.